Brewmetrics
A little perspective for your paid media.Design edition / No. 03

For the person behind the campaigns

Your ads.
The short version.

Somewhere between the dashboards, the spreadsheets and the next meeting, there’s a useful story in your numbers. Let’s get to it.

Read a different kind of report

A note from the product

More information isn’t always more understanding.

Brewmetrics is built around a simpler idea: put advertising performance in context, make the reasoning visible, and give you a better starting point.

Less noise. A little more perspective.
01 / An example, not a live reportIllustrative data
Performance in perspectiveSample seven-day review

Before you ask if it’s working,
ask what you’re looking at.

An average cost per purchase of S$31 tells you one thing. It doesn’t tell you the whole thing.

In this sample week, S$2,480 in spend produced 80 reported purchases. But the campaigns behind those totals have different audiences and different roles. That’s where a more useful review begins.

  • Everyday essentialsS$960
  • Back for moreS$720
  • Meet the new rangeS$800
Spend allocation · sample campaigns · same period and currency. Not a performance ranking or customer result.
The useful question

“Are we comparing like with like?”

Look at the period

A week is a window.
Not a verdict.

Check the date range, the comparison period and whether the data is complete before reading too much into a movement.

Keep the context

Not every campaign
has the same job.

Prospecting and retargeting reach different audiences. A tidy table doesn’t erase that difference.

Leave room to ask

What would we need to know before making a change?

02 / The point of viewUnderstanding before action

A second look can change the conversation.

For better reviews.
Not just better-looking reports.

Spend less of the conversation explaining the spreadsheet. Spend more of it discussing what the business needs.

I.

The business owner

You know the business better than anyone. Get enough context to ask useful questions about where the advertising budget is going.

II.

The in-house marketer

Bring a clear account of performance to your next meeting—with the period, source and caveats still attached.

III.

The freelancer

Keep your reviews grounded in each account’s context. Use your expertise on interpretation, not just assembling the numbers.

The next page

A clearer read
starts here.

Open the dashboard preview

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